In order to combat the growing problem of distracted driving, ITD instituted a statewide “engaged driving” program called SHIFT. The idea behind the program was to create an opportunity for Idahoans to start thinking and talking about appropriate behaviors while behind the wheel and in the passenger seat. Ultimately, ITD wanted to share techniques and strategies to reduce distractions and grow driver engagement to keep everyone on the roadway safe.
While the impact of the program is still being measured, the program is growing throughout the state. A pilot program is currently underway to develop a toolkit to help teach employers how to talk to their employees about engaged driving. Those pilot sites will test different tools and review workplace distracted driving policies to see what can be done to impact driver behavior.