|
The California Department of Transportation used a $5 million communication campaign to help drivers plan for and survive a planned shutdown of a portion of the heavily traveled I-405 last summer near Los Angeles. Caltrans held multiple news conferences in the months leading up to the closure, conducted media interviews almost daily, set up a countdown clock on the project’s webpage, updated its Twitter and Facebook accounts to give constant updates, and handled public and media calls at the L.A. Police Department. The public heard the message. Traffic was greatly reduced around the project area, and due to the smooth operation, Caltrans reopened the freeway a full 17 hours ahead of schedule, much to the relief of hundreds of thousands of local drivers. |
|
America's Transportation Awards 